Did you know there are publications that have been created to serve the needs of every agent and broker? Insurance is a huge industry and trying to keep on top of all the latest news and regulations is a job in and of itself. One such magazine, American Agent and Broker, has a wonderful website located at www. agentandbroker. com. Check out this month’s issue, which features articles on how to build your insurance business with boat and yacht insurance. You can read about the upcoming highlights for April’s issue as well. In the UK you can access this site, www. insurancenewspapers. com for free insurance press public information.
Marketing yourself and deciding how to advertise your business can be a daunting task. There are so many avenues available to brokers. Insurance is something everyone needs from infant to ancient. Brokers need to be well versed in as many areas of insurance as they can. Life, auto, home, health and disability are just a few. How is a broker supposed to get the word out that he is in business? Everyone familiar with sales knows the phrase ‘circle of influence’ or your ‘warm market’. These terms refer to the people you know best, your friends, family and colleagues. Let them go to work for you with referrals and word of mouth advertising. Take the top ten from your list and offer gift certificates for every person they refer that you write a policy for. It’s a nice way to say thank you and show how much you appreciate their loyalty.
Check out other brokers and their websites, advertising efforts and community involvement. Take their best secrets and tweak them to fit you and your way of doing business. Don’t discount becoming involved with your community. When you are out there working for the widely seen good the widely seen good is coming to you for their insurance needs.
Try and think back to the first time you purchased insurance from a broker. You can make a niche for yourself by going after the newest drivers, homeowners and start up businesses. Share your wealth of knowledge with them and they will remain loyal customers for all their insurance requirements.